As you all would know, BLACKPINK just dropped the music video for their new single “Go.” After viewing it a couple of times, I noticed mentions of AI production and AI VFX. It made me curious about what that actually means behind the scenes.

For K-pop music videos like this, what is AI usually used for? Is it mostly assisting with background visuals or polishing certain shots, or does it have a bigger influence on the overall look of the video?

I’d really appreciate a simple, beginner-friendly explanation. I’m not coming from a tech background, just genuinely curious as a fan about how AI fits into MV production, and whether it’s generally seen as a helpful tool or something people are more cautious about.