Anyone from buisness background can you explain me how is she profitable or how exactly her company is worth almost a billion dollar ?

Was her last album a hit ? IDK looked pretty flop to me , she can't sing I'm sorry lisa cannot sing man.

She herself is a big brand and a good actor very good actor infact , great performer ? But her album selling out and working I don't think so , I can't even remember any memorable songs from her . Her solos sound so bad .
Meanwhile rose is the one who created a genuine impact everyone even in my town who is not a kpop fan and even English music fan were Vining to APT. Jennie also has created a good sort of impact with like jennie song and her collaboration with Doechii.

But as for lisa I don't like her recent solo songs I thought even money and lalisa were overrated . What I loved was her acting , I love lisa she is my idol my favorite women I think she should stick to acting she can do great but Idk about her solo career ? What are your thoughts ?

And please explain me how is her company profitable for God's sake