250728 LISA – ‘FXCK UP THE WORLD’, JISOO – ‘earthquake’ & JENNIE – ‘ZEN’ ranked #1, #3 & #6 on Genius Korea’s Best K-Pop Music Videos of 2025 So Far

[Genius Korea](https://genius.com/discussions/499331-Best-k-pop-music-videos-of-2025-so-far)

6. “ZEN” – JENNIE

It is said that the one who controls all four elements can bring balance to the world. In “ZEN,” director Cho Gi-Seok presents an in-depth visual representation of the concept. We see owls throughout the whole music video, which represent awareness and wisdom. The two different colored eyes in the first close-up of JENNIE are a metaphor for the duality of perception, which, to be zen, you have to leave everything behind. By being mindful and resilient, JENNIE gained a spiritual connection with nature and animals. Her awakening is symbolized by a lotus flower and her rebirth with wings, which were impressively recreated by dancers. The match cuts are also a reference to the Oscar-winning Best Picture film Everything Everywhere All At Once.

No matter how much haters try to bring her down, they can never beat JENNIE, who’s protected by her own state of mind. While JENNIE has different personalities on and off stage, she has achieved peace with all of them to become one. Whatever goal she sets out for herself, it will become a reality now that she has earned great power.

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3. “earthquake” – JISOO

Funny, bold, and creatively groundbreaking, JISOO’s “earthquake” completely shatters every expectation people had for her first solo comeback after the BLACKPINK member established her own agency. The music video starts with a cameo from A-list Korean actor Cha Seung-won asking the defining question of the MV: what are your true feelings for him? From there, the imagery of the MV crashes into us like an earthquake. As JISOO explores the extent of her feelings for her lover, we watch as her life turns into chaos as she barricades through her reservations and doubts, allowing her attraction to take over. Natural disasters, immaculate styling, metaphorical imagery, and creative transitions synergize together to create this grand masterpiece of an MV that shook the industry to its core.

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1. “FXCK UP THE WORLD” – LISA

Straight out of Arkham Asylum, LISA embodies multiple personalities in “FXCK UP THE WORLD.” We kick off into the verse with a first-person point of view, where we are strapped to a chair and LISA feeds us a chemical serum, making us enter her mind to see within the insanity. In a 2D animated sequence, we are introduced to five alter egos: Sunni, Kiki, Vixi, Roxi and Speedi. The last three characters are showcased in their own sequence to display their unique and badass personalities.

The concept of the music video is inspired by comic books, having vibrant colors and hand-drawn text spelling the catchy lyrics of the song. You get Roxi as the villain in the chemical plant, Speedi as the famous racer boldly driving a luxury car, and Vixi as the sybarite in an auction, poisoning everyone to get the big price. Vixi’s black light dance sequence has obvious references to the character Jinx from the League of Legends Netflix series Arcane.

The music video’s director, Christian Breslauer, is known for his linear storytelling in music videos. He does not repeat the same kind of performances or sets in the sequences, which makes this dark masterpiece dynamic and fun.